Survey sample size

Pick a question type, enter what you expect respondents to answer, and get the number of completed responses you need in each group: to detect a difference, to reach a margin of error, or to see what a fixed sample can do. Each run is saved so you can compare and download them later.

New to this? Click any button for a plain-language explanation of that setting, with an example.

Quick estimates A shortcut, not extra question types: compare NPS, top-box, two-part spend or theme-discovery scenarios side by side, then open or save the ones you want.

What this section is for

Quick estimates is a shortcut for trying several scenarios side by side, such as "NPS up 10 vs 15 vs 20 points", to see what each would cost in respondents before you commit to one. It does not add new question types. Each of the four analyses below already belongs to one of the question types in the full calculator further down this page:

Analysis hereQuestion type it belongs toSame analysis in the full calculator
Net Promoter ScoreNumerical rating scale (0–10)Numerical rating scale → What to compare → Net Promoter Score
Top-box shareNumerical rating scale (0–10)Numerical rating scale → What to compare → Top-box share
Two-part spendContinuous numerical response (spend, volume)Continuous numerical response → What to compare → Two-part spend
Theme discoveryOpen-ended text, codedOpen-ended text, coded → What to compare → Theme discovery

How it works with the rest of the app

  • Same numbers. Each scenario is sized by the same calculation as the full calculator, so it gives the same sample there. The only difference is that the simulation check is skipped here, so results appear as you type.
  • Enter shared settings once. The question, groups, significance level, power, allocation and response rate apply to every column; each column holds only the values that change between scenarios.
  • Open in calculator loads one scenario into the full form, where you can run the simulation check, switch to a margin of error or a fixed sample, or change anything else.
  • Save ticked scenarios adds each ticked column to a survey plan as an ordinary question of its type (an NPS scenario becomes a rating-scale question using NPS). It then appears in the saved runs, reports and the plan total exactly like a question entered in the full form, so nothing is counted twice.
  • What it doesn't cover: other question types, paired or three-or-more-group designs, the extra tests, and the margin-of-error and fixed-sample goals. Use the full calculator for those.

Sizes use the same calculation as the full calculator, without the simulation check, and update as you type.

Save to a survey plan

Role

Survey plan and question

Add as many questions as you need, of any type, to a survey plan. Each calculation is saved under its question ID, and the plan can then be aggregated into an overall sample-size range.

Role
Primary questions are the ones the survey must be powered for; they set the lower end of the range and get the multiplicity adjustment at the upper end.

Question type

Each calculation powers one question. Use several questions of the same type freely: give each its own question ID.

Sizing goal

The same question can be sized to detect a difference between groups, to estimate its numbers within a margin of error, or checked against a sample you already have or can afford.

Run settings

Response rates turn completed responses into invitations; the simulation re-checks power.

Usable-response rate

Small populations

Weighting

Checks

Chi-square reliability check.
0 skips the simulation check.
Same seed, same simulation.